The purpose of this subchapter is to promote and protect the public health, welfare, and safety by regulating existing and proposed outdoor advertising, outdoor advertising signs, and outdoor signs of all types. It is intended to protect property values, create a more attractive economic and business climate, enhance and protect the physical appearance of the community, and preserve the scenic and natural beauty of designated areas. It is further intended to reduce sign and advertising distraction and obstructions that may contribute to traffic accidents, reduce hazards that may be caused by signs overhanging or projecting over public rights-of-way, provide more open space, and curb the deterioration of the natural environment and enhance community development. Adjustments and/or deviations from these standards may be sought through and by the Board of Adjustments, in association with a certificate of appropriateness by the ARB in districts where the ARB has review jurisdiction. The Board of Adjustment shall and may consider dimensional variances duly requested, and strict compliance with this subchapter would prohibit proper signage and similar signage to a property in a similar district due to restrictive existing conditions not the result of actions of the applicant.
(Ord. 920.27, passed 10-7-93; Am. Ord. 920.37, passed 8-7-97)

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